I wrote a draft of this post a couple of days ago. The VT incident sort of drive me to finish this post soon. Although it is not directly related, this might be something that an organization would learn from when crisis communication should be in place.
Last month, Menu Foods massively recalled its own pet food product which resulted the enormous search by its customer, according to Google Zeitgeist.
- The moment information is publicly available, make it findable.
- Target Searches and Content in Post-Event Proactive Branding Campaigns.
- Use Site, Sound and Motion for Maximum Impact.
[Note that I like the example of jetBlue. Links to Pessenger’s Video and jetBlue’s response.] (Sorry Thai folks, they are on Youtube.)
[via Micro Persuasion]